NetBaseQuid is a professional research company that has been in the business of gathering consumer insights for over 20 years. NetBaseQuid Consumer Research provides data and insight to brands, retailers, and marketers so they can make smart marketing decisions. One of the main services they offer is understanding how consumers react to advertising campaigns, both before and after exposure to them, and using that information to help optimize the campaigns and maximize ROI.
NetBaseQuid Consumer Research is a part of NetBase, which offers social media analytics for brands and agencies as well as consumer research solutions like those mentioned here. They also offer competitive intelligence, influencer marketing, and public relations insight, market trend reports, brand tracking, company profiling tools (for companies who are doing their PR), plus much more. The data provided by these services can be used to improve branding efforts across all forms of advertising including TV commercials, digital ads on websites, mobile devices along with social network pages, print adverts in newspapers or magazines, billboard signs, and many more. The insights gathered from this data help marketers determine how effective their ads or promotional materials are and whether or not they need to make changes.
Use of Consumer Research to achieve their Specific Business Goals
Companies can use consumer research to better understand their audience. The understanding helps them create more targeted ads. This results in higher engagement and ROI.
The research also allows companies to see how effective advertising campaigns are performing. The assessment is done before they go live so that any issues can be addressed beforehand. Once the campaign is launched it will be too late for fixes if something doesn’t work as planned.
Companies should keep an eye on competitors’ strategies by conducting regular market intelligence searches using tools like those provided by NetBaseQuid Research. Tracking these efforts lets you know what your competitors are doing right and where they might fall short. The information gives you a leg up when it comes to setting your strategies.
Research on consumers can also help companies figure out what type of content their audiences are drawn towards. Figuring out helps companies create more effective campaigns that will be shared across social networks and generate brand awareness, leads, and sales.
Companies can also use research on consumers to determine how their audiences are reacting to the latest news or events that could affect them (or be marketed towards them). This includes things like product recalls, scandals involving companies they do business with, sporting events of interest/relevance (including new sponsorships), and many more. So basically anything relevant that will get people talking about your brand or company in a positive light is worth paying attention to. You should not miss out on any opportunities for PR wins – doing this well requires regular monitoring of social media outlets along with traditional sources of information like newspapers and magazines as well as industry publications. Breaking news may first appear in industry publications even before hitting mainstream media sources, and other sources as well.
Use of research tools on consumers may also help companies figure out how best to target their audience. The target is in terms of which social media platforms they are most active on and where they get the most exposure. With this information, a company owner will know what channels would be most beneficial for your marketing efforts. Without this information, companies may waste money advertising or promoting content through channels not frequented by their intended audiences. Therefore, it is important to conduct regular market intelligence searches using tools like those provided by NetBaseQuid concerning consumers.
Most Useful Research on Consumers for Brand Awareness
The type of research on consumer that is most helpful for brand awareness is social media listening. Social media platforms can be used to find out what people are saying about your competitors, which products they like the best (and why), and whether or not their message is being communicated effectively.