How to Use Video for Event Testimonials
One of the best ways to advertise your event and establish confidence is by use of event testimonies. Since they help to bring the narrative to life, video testimonies are much more valuable than textual ones. They contribute personality, credibility, and passion. Here’s how to make appropriate use of video for your next event.
Plan Ahead
Think about testimonials not waiting until the very last minute. Select someone you like to highlight before the event starts. You can call sponsors, delighted attendees, keynote speakers, or vendors. Tell them ahead of time you would want their opinions on video.
Create a filming-oriented special section for your event. Check that it isn’t overly noisy and has decent lighting. Your logo on a basic backdrop will help to project professionalism.
Keep It Simple and Natural
Don’t give people a script to follow. Instead, ask open-ended questions that bring out real answers. Try questions like:
- What did you like most about the event?
- Would you recommend this event?
- How has this event helped your work or changed your thinking?
Make the space feel relaxed. When people feel comfortable, they give better answers, and that shows on camera.
Use High-Quality Equipment
You don’t need Hollywood gear, but the video and sound should be clear. Works great with a DSLR or mirrorless camera using a lapel mic or shotgun mike. Should you be using a phone, set it on a tripod and, if at all possible, utilize an external mic.
Lighting matters. Use natural light if you’re indoors, but make sure the person’s face is well lit.
Edit for Impact
After the event, edit the videos into short, engaging clips. Keep each one under 2 minutes. Focus on the best moments. Add your event logo and show the person’s name and title. If it fits the mood, add upbeat background music.
You can also create a highlight video using clips from different attendees. These work great to promote future events.
Share Strategically
Once your videos are ready, share them on all your marketing channels.
- Upload them to YouTube and post them on your website.
- Share short versions on Instagram, Facebook, and LinkedIn.
- Use them in email campaigns to promote your next event.
- Add hashtags to help people find the videos and identify the speakers.
Final Thoughts
Video testimonials can help grow your brand and boost event sign-ups. They also build trust with your audience. By planning ahead and keeping things real, you can turn happy attendees into strong supporters.
This post was written by a professional at Ra Media. For all your photography and videography needs, Ra Media is the TOP event videographer in Tampa FL, and we do it all! With over 10 years of experience, we deliver high quality, professional results that will bring your vision to life! We cover weddings and events, cover photoshoots, headshots, food, cars, and everything in between. We also create video and photo content for social media, including reels, ads, VSLs and so much more! Reach out your ideas to receive a direct quote.
