How to Optimize Product Listing at Amazon To Increase Organic SEO Ranking?

Why is it so difficult to get no1 ranking at Amazon for your product?

Millions of seller at Amazon are competing to get the first page ranking for their products.

Amazon is a highly profitable and competitive platform for selling your items. No wonder every business wants to get a piece of this cake.

Most Amazon sellers make this mistake by Simply uploading their items to Amazon Store and having them accessible at Amazon will convince the consumers buy their products

This is not be enough to increase the exposure and awareness of your brand, shop, and products in the marketplace. You need to utilize Amazon SEO and Amazon ads to maximize your visibility and conversions. 

Let’s explain why you need understand the power of Amazon SEO, which is the process of optimizing your business, items, and page in similar way that you would optimize for Google searches.

If you have just opened your Amazon seller store you will need to launch Amazon Advertising Campaigns to get a jump start. Amazon advertising or Pay Per Click advertising can increase your sales and this will boost your product sales rank. 

Need help with Creating Amazon Advertising Campaigns? Visit Amazon Marketing Agency

Top Amazon SEO Steps To Increase Your Amazon Product Search Ranking

Amazon SEO (search engine optimization) is the process of enhancing your product listing so that as many Amazon consumers see it as possible. While Amazon has not provided a complete explanation of its A9 algorithm, we know by experience what works and what does NOT.

AMZIng Marketing Agency has launched and optimized over 400 different products at Amazon in the past years and here are the most important steps to increase your SEO ranking:

  1. Get more product reviews
  2. Write Flawless Keyword Optimized Title
  3. Write 5 Attractive 5 Bullets Points with Benefits and Features, Don’t Forget Keywords
  4. Upload 7 beautiful pictures describing the product
  5. Write a Create Product Description and Use Basic HTML to keep the paragraphs organized and easy to read
  6. Add more search terms in the backend of your product listing (your Amazon Seller Central)
  7. Send your products to FBA to keep your shipping performance optimal

For this, you should essentially consider the following questions to rank higher on Amazon search results: 

  • How can I make my items more easily found?
  • What can I do to make the information I provide more valuable and self-promoting?
  • What can I do to help buyers in making decisions?

What is the Amazon Search Engine A9 Algorithm, and how does it work?

In fact, Amazon’s request from you is that you provide buyers with what they want. Both in terms of the product itself, as well as in terms of information and graphics. 

The search engine was created so that Amazon customers may locate practically anything they might need in one convenient location. 

It is the Amazon A9 algorithm that powers the search engine, which selects which goods are shown in what order for each search query an Amazon consumer types some keyword. And Amazon isn’t interested in explaining how this works in detail. However, it cannot be denied that some things and rule of thumb practices work to rank higher on Amazon searches.

What to do to please the Amazon algorithm?

The algorithm is intended to increase client happiness to the greatest extent possible. It accomplishes this by presenting the user with the most relevant and popular goods related to the search term entered. If you have done your homework, you will inevitably rank higher on Amazon.

#1: Optimizing Product Pages with Keywords

Keywords are phrases that appear in your title, bullet points, product description, and other keyword fields. They enable Amazon’s search engine to read your page and gain an understanding of your goods. How and where you employ keywords is critical for Amazon SEO and hence, for your rank in Amazon search results.

Avoid keyword stuffing

Unlike Google SEO, Amazon does not require repeated keywords. Provide your consumers with only necessary information.

Avoid unnecessary punctuation.

When providing keywords, use a single space. You are not required to use commas, dashes, or semi-colons, for example.

Avoid misspellings and synonyms.

Amazon automatically detects similar keywords, so you don’t need to add any.

#2: Amazon Enhanced Brand Content

In basic terms, it is an Amazon feature that enables you to add photographs with descriptive text to your product listings. Additionally, it incorporates the usage of bullet points in product details to organize the material. Sellers that are members of the Amazon Brand Registry can enhance and detail their product descriptions.

To begin, register and authorize your brand on the Amazon Brand Registry. Eligible vendors and sellers can use the EBC or A+ content capabilities for ASINs that are part of their brand’s approved catalogs.

Modules are frequently comprised of images and infographics, as well as keywords and comparison tables. With these templates, A+ content creates an exceptional customer experience, strengthens your brand, and helps you establish your reputation. As a result, items with A+ content typically have greater conversion rates, receive more positive reviews, and lower return rates.

#3: Product photography at its finest

The other aspect of the product listings you should pay attention to is your product images. Your primary product image should have the complete product within the frame, set against a white backdrop, and devoid of any other writing or images.

We suggest you include as many additional photographs as possible on your product page while still adhering to Amazon’s image requirements to rank higher on Amazon searches.

Consider employing a range of photographs to help your listing stand out and entice customers to connect with it. You may utilize a variety of models, combine lifestyle pictures, or even include infographics showcasing your product’s essential characteristics.

#4: Reach out for favorable product reviews

Individuals regard internet reviews as though they were personal recommendations. Additionally, we can detect a high link between the number of sound ratings for a product and the number of Amazon search results. 

Products that rank high for a broad search phrase typically have a higher percentage of favorable ratings than those at the bottom of the list. Therefore, ensure that you obtain consumer feedback and reviews. 

When you ship your packages, you may include notes, adorable packaging, or cards to encourage consumers to write feedback, or you can go more creative.

#5: Promote Amazon Landing Pages for More Traffic

Promotional landing pages often request visitor information such as their email address in return for a voucher code that may be used on a specific product or the whole shop of an Amazon seller. 

As a result, you may increase buy intent, get additional data about your consumer base, and evaluate their behavior using analytics tools.

#6: Utilize the parent-child feature

When a customer is considering a purchase, they want to see all of their potential alternatives. If you provide a product in various colors or sizes, your audience will be interested in seeing them. They are not interested in perusing separate ads for each color or size that you provide.

#7: Order Processing Speed

To succeed on Amazon, you must ship quickly and accurately. Additionally, you’ll improve your ranking with efficient order processing.

#8: Rates available in-stock

Inadequate inventory management might result in the discontinuation of popular items. Amazon rewards sellers that maintain a high level of in-stock inventory to minimize refunds and pre-fulfillment cancellations.

#9: Perfect Order Percentage (POP)

As expected, sellers with more flawless orders will rank better than those with order difficulties. So, pay attention to that!

#10: Order Defect Rate (ODR)

When a consumer submits a claim over order, this is referred to as an order fault. Negative consumer feedback, Guarantee claims, shipment issues, and chargebacks are all examples of defects. Thus, it is beneficial to attempt to fix any concerns that may arise.

If you are new to Amazon, try Amazon Marketing (Paid Ads)

If you are a new seller or attempting to rank for popular keywords, one of the most remarkable ways is to use Amazon PPC to rank better. You may use keywords in your PPC campaigns to generate traffic and visibility.

If you need help hire AMZing Marketing Agency! 

Amazon Product Ads

This ad type is targeted using the keywords you provide, and the seller decides the cost per click for the advertisement. As a result, advertisements will show at the top of search results and product detail pages. You will be charged the amount you bid per click when customers search for the term you provide and click on your ad. 

Amazon Brand Ads

Amazon brand advertisements showcase your product line. These are search engine result advertisements that feature your brand’s logo, a personalized headline, and up to three of your items. Rather than promoting a single product, you may advertise your brand through a variety of items. 

Sponsored brand advertisements display alongside relevant shopping results, assisting your business in being discovered by shoppers looking for similar items.

Amazon Display Ads


This ad type may be configured to direct users to a landing page or specific product page, and sellers are charged per click.

You may target interested audiences who are browsing, discovering or purchasing your items via advertisements that may display on the Amazon homepage, product detail pages, or shopping results pages, as well as third-party websites and applications.

What to do next?


Yes, we know, it is easier said than done. However, if you’re ready to begin optimizing your Amazon product listings and achieving higher rankings on Amazon searches, these guidelines can assist you in accomplishing your goal.