How Passage Indexing Is Changing SEO


It seems like Google is always changing how it ranks and rates websites. New metrics and optimizations are always rolling out of Google headquarters. Passage index is one of the latest changes that Google has announced.

So, what is passage indexing and how is it going to change your SEO? 

What is Passage Indexing?

Experienced SEO companies like Onpoint Internet Marketing Agency – Dallas, TX need to stay up-to-date on how Google changes their ranking systems. Passage and next thing is a new and slightly more nuanced way for Google to read the text on websites. Essentially, Google’s algorithms and software are going to have a much more detailed understanding of what a particular website covers.

Rather than talk about the technical data, let’s take a look at how this works in practice. Let’s say you write a blog that’s a detailed guide on using keywords. Because you want your readers to have all the information they can get, you include a section on best practices for location-based marketing.

The overall article probably won’t rank very well for location-based marketing since it’s mostly about SEO keywords. However, Passage Indexing might be able to pick up on that section about location-based marketing and include it in search results. This means that long-form and more varied content is going to be successful for SEO results. 

Is Passage Indexing Different Than Featured Snippets?

It might sound like Passage Indexing and Featured Snippets are two different applications with the same tech. However, they’re actually completely different. Passage Indexing is capable of looking at the entirety of an article. Featured Snippets are still largely connected to some of the old SEO rules that Passage Indexing is going to be able to go beyond.

While end-users might have a similar experience with Passage Indexing and Featured Snippets, SEO marketing professionals such as Onpoint Internet Marketing Agency – Dallas, TX are going to be able to get much more nuanced use out of this new system. 

Passage Indexing and SEO

There’s a lot to be said about Passage Indexing and SEO, but we’re going to focus on the single biggest change. The biggest change that Passage Indexing is going to have is that long-form content is back. SEO professionals used to suggest that bloggers and other writers skip long-form content in order to better fit into SEO guidelines. However, the passage index saying is able to read long-form content and rank it much more successfully. 

How Passage Indexing Can Improve Your SEO

You can improve your SEO by exploring long-form content again.

This means writing for users rather than search algorithm robots. This also means that long-tail keywords are going to be more important forever as they are more likely to interact with the Passage Indexing system. 


Onpoint Internet Marketing Agency – Dallas, TX and other SEO companies are going to be looking to Passage Indexing to change how we approach marketing in this new age of SEO.