Are You Ready for the Power of Text Marketing?
Is it time for you to change the way your small business or e-commerce company handles marketing and customer service? If you haven’t experienced the power of omnichannel messaging and the deployment of SMS campaigns, you’re missing out on some of the most dynamic avenues for reaching past, present, and future buyers.
From the get-go, text marketing seems like a simple, one-dimensional marketing channel that’s just about sending promotions to your customers via SMS. And while that’s a widely adopted strategy, it’s only one facet of many being used to leverage this marketing channel.
Let’s talk about conversational messaging and how applications like Mitto change how e-commerce businesses engage customers.
Text Marketing Delivers in a Huge Way
Text marketing is currently accomplishing two major goals for business owners who use it — a massive return on investment and a considerable spike in customer loyalty. Some of the most successful SMS campaigns for e-commerce owners have created ROIs well upwards of 5,000%. What makes this form of marketing so effective?
Omnichannel Messaging and Engaging Your Customers
Clients want to feel like a name, not a number. Think about how it makes you feel when you’re treated with recognition and urgency. When conversational marketing is part of the equation, you’re directly engaging with a customer, making them feel like you’re taking the time to bring them a special deal, handle customer service, or whatever the case may be.
Text Marketing Is Versatile
Text marketing and omnichannel messaging are incredibly versatile tools for e-commerce and small business owners to leverage, which means you’ll be able to benefit from text marketing and tools like Mitto in a number of ways.
First, you’ll be giving your clients a way to contact you for customer service issues 24/7 and speak with a live operator to handle their challenges in real time. You’ll also be able to promote your hottest products across multiple channels and make your marketing more uniform. Another benefit is the ability to deliver brand messaging and promotions at the optimal times when your customer is most likely to be buying. Plus, you’ll increase your open rates, customer engagement, customer retention, and ROI, all by switching to SMS campaigns.
With all of these elements combined, you’ll dramatically increase customer retention and create more loyal clients by strengthening communication and acknowledgment.
Best Practices for Conversational Messaging
There are some rules of thumb and etiquette it’s essential to follow when making the best use of text marketing. Consider all of these points while deploying any of your SMS campaigns.
Don’t bombard your customers. Sending them text bombs 10 to 15 times a month is counterproductive. You’ll want to stick to around three to six promotional text marketing messages monthly.
Make yourself available 24/7. You’d be amazed to learn — if you don’t know already — about the unusual times customers will be looking for customer service. Having someone available at 4 a.m. to swap out a sweater that was too small is a luxury that most other brands aren’t providing their customers. This absolutely makes you stand out from the competition.
Finally, keep it simple. Remember, the rule is being as human as possible and non-salesy. You don’t need fancy graphics or crazy copy. Just a simple text message that’s directly to the point will do.
Enhance Your Business With Text Marketing
Give your business a chance to flourish in ways you never thought were possible by leveraging the impact of text marketing. A few minutes with an easy-to-use tool like Mitto will produce results you never thought were possible.